What Is The Canada Consumer Confidence Index?

June 15, 2023

What Is The Canada Consumer Confidence Index - Featured Image

If you’re a home buyer or seller in Canada, it’s important to understand the Canadian Consumer Confidence Index (CCCI) and how it can affect your decisions. Put simply, the CCCI measures the public’s confidence in the health of Canada’s economy and its impact on their finances. It has been around since 1977 and monitors issues such as unemployment rates, inflation, wealth effects, taxes and more. The value given by this survey gives economists an accurate measure of what Canadians think about their current financial well-being. 

As we all know right now with our current economic uncertainty and recent interest rate hikes, understanding these changes can be an invaluable tool in adjusting our spending habits while also considering long-term investments like a new home purchase. In this article we’ll discuss exactly that – What is the Canadian Index of Consumer Confidence and why should it matter to you?

The Canada Consumer Confidence Index (CCCI): What Is It? 

Simply put, the CCCI is a measure of how confident Canadian households are feeling about their financial future. This index takes into account factors such as job security, the overall state of the economy, and personal income. It’s a valuable tool for understanding the current economic climate in Canada and can provide insight into future economic trends.

While the CCCI may seem like just another statistic, it can have a real impact on financial decision-making for both individuals and businesses. So next time you hear someone mention the CCCI, you’ll know exactly what they’re talking about!

canada economy piggy bank

How Does CCCI Measure The Economy’s Health In Canada? 

This confidence index uses consumer opinion surveys to ask Canadians about their financial outlook and uses the responses to measure the health of Canada’s economy. This allows them to make predictions for upcoming economic conditions. The survey asks four questions about people’s confidence in the economy:

  • Considering everything, would you say that your family is better or worse off financially than six months ago?
  • Again, considering everything, do you think that your family will be better off, the same or worse off financially six months from now?
  • How do you feel the job situation and overall employment will be in this community six months from now?
  • Do you think that right now is a good or bad time for the average person to make a major outlay for items such as a home, car or other major item?

The responses to these consumer opinion surveys are used to create the CCCI. If a high percentage of respondents answers each question positively, then the index will be higher than in months when there is more pessimism among Canadians. This is why it’s important to pay attention to changes in the CCCI over time, as it can give you an indication of how the economy is faring or if the housing market cools down.

Why Should You Care About The Canada Consumer Confidence Index? 

The CCCI is a critical gauge of the general economic situation in Canada and therefore should be paid attention to by home buyers or sellers, as well as anyone who has investments in the Canadian market. While it might not play a major factor in spending for discretionary purchases, it can tell you a lot about how people are feeling about their personal financial situation and whether or not they’re feeling secure enough to make major purchases. If the CCCI is low, it could indicate that Canadians are not feeling confident in their finances and may be less likely to buy large items such as a home or car.

The CCCI can also be used to predict future economic and data trends. If you are considering making a major purchase or investment, monitoring the CCCI can help you determine whether now is the right time or not. For example, if the index is increasing over time, it could mean that more Canadians are feeling more financially secure and confident in the economy as a whole – which would be a good time to invest or buy a home. On the other hand, if the index is decreasing, it might be best to wait until confidence returns before making any big decisions.

laptop and economy graph

How Does The Canada Consumer Confidence Index Compare To Other Economic Indicators In Canada? 

The CCCI is just one of many economic indicators used to measure the state of Canada’s economy. Other indicators include the unemployment rate, inflation rate, GDP growth, and housing starts. Each indicator gives a different perspective on how the economy is performing and can provide valuable insight into future trends. It’s important to look at all the available data when making financial decisions, as the CCCI may not tell the full story. 

However, it’s an important factor to consider, since consumer confidence has a direct impact on spending and economic growth. By monitoring the CCCI, you can get an idea of how Canadians are feeling about their finances and whether or not they are confident enough to make major purchases, which can help inform your decisions about investments or major purchases

happy family on moving day

What Are Some Of The Recent Trends In Canadian Consumer Confidence?

As you might expect, the CCCI took a large dip at the beginning of 2020 due to uncertainty around the COVID-19 pandemic. However, it has since recovered almost to pre-pandemic levels and has been holding steady between 45-50 for most of 2023. This suggests that Canadians are feeling increasingly confident about their finances and the overall economic situation. 

It also appears that consumer confidence is highest in the BC, Alberta, and Ontario regions of Canada. This could be due to their stronger economies compared to other regions or simply because people in those regions are feeling more secure in their financial situations.  

The Canadian Consumer Confidence Index is an important measure of the health of Canada’s economy. It tracks consumer sentiment through surveys that are conducted in provinces across the country and can be used to predict future trends. The CCCI can be used to measure economic indicators such as inflation, and it’s a useful tool for Canadians when deciding how to make smart financial decisions. 

The recent trend in Canadian consumer confidence has been one of overall positivity and optimism, but it’s essential to remain cautious when interpreting any large shifts in the index. By keeping track of both current developments and long-term trends, Canadians can ensure that they are up-to-date with all of their financial decisions and make sound investments.

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About the Author:

At Sterling Homes, our mission is to provide the opportunity for affordable homeownership without compromise. Over the last 70 years, Sterling Edmonton has quickly become one of Edmonton’s most popular builders. We bring more than seven decades worth of exceptional customer service, superior design and unparalleled craftsmanship to the greater Edmonton area. As a member of the Qualico Group, Sterling Homes focuses on greater Edmonton’s finest family communities, while being able to offer some of the region’s most family friendly prices thanks to volume purchasing power for materials, trades and land. This has not only made Sterling one of Edmonton’s bestselling, move-up builders, but also one of the industry’s most respected home providers. It is through our uncompromising commitment to our customers that we proudly deliver the Sterling Advantage – that’s why each and every home we build includes a 10-year home warranty, a completion guarantee and new home warranty excellence rating. Our Advantage is our pledge that, when you build your dream home with Sterling, we will deliver a timely, well-built home you’re sure to enjoy for years to come.

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